“Just don’t put it in a Happy Meal.”)įans still wanted more. (“I set about trademarking everything because I didn’t want things on lunchboxes,” she joked. James trademarked and licensed “Fifty Shades”-branded wine, lingerie, floggers, vibrators and handcuffs, designing many of the products herself. It helped popularize niche sexual fetishes involving bondage, blindfolds and nipple clamps, bringing them into the commercial and cultural mainstream. Since “Fifty Shades of Grey” was released in 2011, her “Fifty Shades” trilogy has sold 165 million copies worldwide and was adapted into a feature film series that James co-produced. It is hard to reconcile the notion of James as a quiet, reserved homebody with the billion-dollar fetish franchise she created. “I’m incredibly shy under all of it,” she said. For a novelist who became famous writing hard-core erotica, E L James is surprisingly introverted.
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